Our promise


As a startup, we deploy CSR and sustainability in our value chain, already from the very beginning. Therefore, we recognize the importance of developing its operations under the highest standards of sustainability and ethical business practice.


We want to make the world smarter and healthier, and we believe that we can change people’s drinking habits for the better, and for that very reason we invented the plant-powered brain drink. Besides being nutritious and great for the well-being of people worldwide, Clutch Cognition ApS works towards being a responsible company that makes the world better in other areas outside nutrition-related physical and mental health. On our road towards the highest level of social responsibility we are applying for three of the 17 Sustainable Development Goals (SDGs) that will affect the overall direction that Clutch Cognition is heading, three goals which are good health and wellbeing (3), decent work and economic growth (8) and responsible consumption and production (12).


We based our product on plants entirely, and we use no artificial chemicals in our products so that there is no adverse impact on human health and the environment in connection with our production or product.




We use aluminum cans as they are the most sustainable packaging solution for our products. Metal is a natural so called “permanent material” which means its properties do not change when you recycle it. Aluminum cans are therefore recyclable forever. Making the aluminum can an obvious choice in a circular economy business model. Due to its recycling properties, the low weight, excellent cooling capabilities, and high stackability for transport purposes, we are able to cut down future emissions significantly compared to other packaging solutions available on the market today.


We are a member of the organisation Metal Recycles Forever™ that aims to inform and help consumers better understand the key role they have to play in keeping metal in the material loop by recycling their empty packaging.




   Recycling is on the rise …



Recycled aluminum
cans in the EU:

Source: Dansk Retursystem


Of all metal ever produced,
still in use:

Source: Ardagh Group


Recycled bottles
and cans, Denmark 2020:

Source: Dansk Retursystem





  Material-to-material loop, facts:


According to metalpackagingeurope.org a recycled aluminum can, can be brought back to the shelf within only 60 days.


According to Dansk Retursystem it takes 95% more energy to manufacture new aluminum than melting existing aluminium and converting it into new materials. So please always remember to deposit and recycle your empty cans.


According to Ardagh Group cans have the highest scrap value out of all materials, and cans are the most recycled material in the world.




At Clutch Cognition, we pride ourselves on having only the best and thoroughly tested ingredients in our plant-powered brain drink. We seek to work with only best-in-business suppliers that provide carefully selected and clinically researched ingredients.



On the account of the scarcity in today’s societies, and the need for sustainability in our own value chain, we commit ourselves to only working with suppliers that have ambitious CSR policies and source their ingredients in the most sustainable way possible taking into account that we are operating with state-of-the-art nutrition that aims to promote overall health and wellbeing of people globally.


We work with SIBELIUS Natural Products™, IFF Health, Taiyo GMBH, and Beneo because they are transparent about the sourcing of products, and they care about sustainability in their respective businesses. Thus, we can proudly state that we commit ourselves to work in close cooperation with our suppliers to expand, improve and employ sustainability across Clutch Cognition ApS and our supply chain.


Environment, sustainability, and traceability have been focal points for the creation of Clutch Cognition and will remain high on the agenda. Our products are plant-based, and we focus on our ingredients being traceable and sourced from trusted suppliers that have a sustainable business model.




We love our local community which is why we are committed to supporting it . Every year we will find and support local initiatives, clubs, and associations.


Aarhus, Denmark


As an example we will be supporting local initiatives like esports organisations. Far too often we see esport, poor nutrition, and energy drinks being intertwined. The quick fix of energy drinks might have a quick temporary boost but comes with many downsides. We commit ourselves to educate esport athletes, and gamers about better nutritious habits while practicing esport.


Further, through our voice online (e.g. our social media channels) we will be doing our utmost to inspire the general public towards using nutrition to their own benefit. This will not necessarily be tied to our own products, but rather be a general bridge between new scientific discoveries (from clinical studies on nutraceuticals and nutrition) and the average consumer who has poor chances of knowing or deciphering these. We will take it upon us to try to equip everyone with nutritional knowledge that can upgrade their every day. We believe nutritional biohacking is the future, and we believe biohacking is for everyone!



To secure the continued improvement of sustainability and CSR at Clutch Cognition, it is of the biggest importance to commit ourselves to revise and review how we are working and what we are working for.




  This policy will be revised at least once a year to help secure transparency and sustainability at Clutch Cognition.